This is a fun read from Alexander Blom on how to identify if your social media guy needs to go. It’s definitely a polemic, and is targeting the more clueless of the social media crowd, typically the ones that refer to themselves as “gurus” or “mavens”. I don’t disagree with any of his points, although I think he paints with a wide brush, as there are a significant minority of people in social media that know what they are doing.
I also highly recommend that you also read his post Social Media is NOT New for a level-headed view of what social media actually represents, and it is less of a change than most people in social media would lead you to believe.


