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Rough Type: Desperately seeking the “killer best way”

Bookmarked via Ma.gnolia on Sunday, February 3, 2008 @ 11:08 CST by Daniel Andrlik

Nick Carr has a pretty good article on the problems being faced by both Facebook and Google when it comes to monetizing the social networking space. A lot of us have been skeptical of ads on social networking sites, but what’s interesting here is how Carr concludes Beacon was an act of “deliberate risk-taking, if not desperation.”

I’m not sure I’d go that far, but he’s not far from the mark even then.

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Hear Voices? It May Be an Ad

Bookmarked via Ma.gnolia on Monday, December 10, 2007 @ 10:08 CST by Daniel Andrlik

Via Warren Ellis

People have developed a way to broadcast ads on the street so that “the sound is contained within your cranium.”

That’s just wonderful, I was just thinking to myself, “You know, I don’t think I’m harassed by advertising enough in my daily life, how can this be rectified?”

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Unit Structures: Weinberger on Facebook Privacy

Bookmarked via Ma.gnolia on Thursday, November 15, 2007 @ 10:38 CST by Daniel Andrlik

Beacon is looking worse and worse. I’m getting the feeling that Facebook really screwed this up. They need to fix it soon before they seriously freak out their users.

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IBM: The End Of Advertising As We Know It

Bookmarked via Ma.gnolia on Sunday, November 11, 2007 @ 05:33 CST by Daniel Andrlik

IBM released an interesting new report earlier this week that predicts the end of advertising as we know it within 5 years.”

People involved in the web have known this stuff for years, but the fact that one of the big companies is doing surveys and coming to the same conclusions is comforting. Maybe advertisers will finally start to notice.

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Unit Structures: Data Sharing with Facebook’s Beacon

Bookmarked via Ma.gnolia on Saturday, November 10, 2007 @ 12:09 CST by Daniel Andrlik

This is a troubling revelation into how at least one of the sites integrating with Facebook’s Beacon sends your browsing data back to Facebook. As Fred Stutzman points out, this is just one implementation, and Facebook may not have much say in how it was put together.

That being said, this is disturbing and let us hope that this does not become a trend with FB’s partners.

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Microsoft Advertising Services Architechture

Bookmarked via Ma.gnolia on Saturday, July 14, 2007 @ 04:39 CDT by Daniel Andrlik

Ads as part of the OS, scanning computer documents and settings to deliver targeted ads and block ads from competitors. Wow, Microsoft goes evil in a big way on this one.

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