This article describes a fascinating new framework for understanding human cognition and decision making based on principles of quantum probability. Experiments described in this article suggest the classical model of human decision making does not effectively take cognitive dissonance (“wishful thinking” in this case) into account. The resulting quantum model proposed makes a lot more sense to me, and certainly helps explain some of our seemingly irrational impulses.
It’s worth noting that this is just a framework, and in time we may discover the reality to be different, but I find this new model very intriguing.
If you are at all interested in understanding the reason why we make the decisions we do, it is worth your while to give this article a read.
