Social networks don’t grow because they provide utility to their users: they grow because they keep pushing the social stimulus button. And any utility they provide is incidental to that function.
This short post from Charlie Stross is interesting to me, and honestly for as much as I love our social tools I have a hard time disagreeing with him, that social media serves primarily as a distraction. That being said, some authors have no trouble mixing social networking into their day (Scalzi is specifically mentioned in the comments). In fact, if the publishing industry continues to struggle, authors may need to get involved in social networking in order to effectively market their work to readers.
I have a lot more thoughts on this, but I’ll save them for a longer post.


