This is a fantastic article, that along with its companion piece, it covers how the influence of business on the web has been reduced from writing to "zombified copywriting." The author indicates that this is because so many people writing for the web are not writers, but rather engineers, secretaries and designers. I’d argue that this has as much or more to do with the influence of business on the web. The so-called "rules" for writing on the web resemble the soul-crushing tactics traditionally associated with business writing and marketing copy. Obviously, this style of writing has its place, but I agree wholeheartedly with the author that writers and artists have a responsibility to construct the art of this new digital medium "with the same care, deliberateness, and gusto as our traditional media."
Definately worth a look.