Write the thing you wanna write. You can be strategic and whatever, you can and maybe even should try to figure out what people want to read and what publishers are willing to buy, but at the end of the day, a whole lot of people in and around this industry know almost nothing for certain. They have institutional knowledge! They have expertise! But the intersection of art and commerce is a car crash and we’re all just trying to make sense of its wreckage. Plus, life is short and art is weird so go on and lean into it.
— Chuck Wendig, Threads Has Weird Ideas About Writing And Publishing, So Here Are Some Of My Own