Umberto Eco on the appeal of the cliché

Posted on Sun 24 November 2019 in Dispatches • 1 min read

When all the archetypes shamelessly burst in, we plumb Homeric depths. Two clichés are laughable. A hundred clichés are affecting–because we become obscurely aware that the clichés are talking to one another and holding a get-together. As the height of suffering meets sensuality, and the height of depravity verges on mystical energy, the height of banality lets us glimpse a hint of the sublime.

– Umberto Eco,The Cult of the Imperfect